Three ways to improve how we do business By Vivek Rao, CEO, BlindMatrix How can…
In a world where almost everything is online, are you doing enough with your digital marketing?
In the Window Furnishings Industry, physical selling is a major part of everyday life. Digital Marketing can help to improve your sales conversion rate and give you access to other online markets.
Google and Amazon are leading the way. If you’re not already on your way, it’s time to take your opportunity seriously.
Most of your audience is now ‘Online’. Having a presence where your audience is hanging out online is the first step on this journey.
Keep reading for a deeper dive into this critical area of business management.
What is Digital Marketing?
Activities involving producing and publishing content to digital platforms for people using mobiles, tablets and pc’s.
Some common areas of activity are:
- Search Engine Optimization
- Content Marketing
- Influence Outreach
- Social Media Engagement
- Website Design
- Marketing Automation
Why is Digital Marketing important?
Digital marketing increases the ways businesses can communicate directly with customers online in real time.
Consumers expect quality and fit for purpose targeted content to help them learn about brands and products.
It helps you reach more people than you might through conventional methods, targeting prospects who are the most likely to support you or buy a product or service. It’s also much more cost-effective than traditional marketing, with insights giving you more influence over the long term success of your digital marketing activities.
For example, if you go for a print ad in a newspaper or billboard, you have little influence over who sees your marketing campaign. Digital Marketing on the other hand helps you understand your audience and what content works best for them. This helps you to curate a highly specific and targeted campaign to deliver the right messages to the right place at the right time.
A healthy digital marketing practice helps you to adapt your approach by giving you insights to what performs well and what doesn’t, keeping you ahead of changing trends. This in turn ensures maximum return on your marketing investments.
Given the global changes that the pandemic has brought about, Digital marketing has never been more important in the battle to raise your company’s brand awareness. All businesses should be actively working on a Digital Marketing strategy to ensure they are making the right moves in this fast changing arena.
Define your objectives
When you get started, you should begin by identifying your goals. For example, if you aim to maximize your brand recognition, you might need to work on reaching new audiences via social media.
If you need to help your audience understand your products and services better, you may need to work on new content to improve your marketing messages and then analyze which content performs the best over time.
Identify the target market
One of the greatest benefits of digital marketing is it’s ability to teach us about our customers and how they engage with our business brands. It also helps us to target customers based on age and geographical location. These digital insights, analytical and targeting tools really help to maximize your marketing efforts.
Allocate a budget
Whether you need to start with SEO, content creation, social media engagement, brand advocacy, or web design, you will need to spend money. Whatever you do, your results will depend on your investment of time and money.
But the good news is that you don’t need a budget to get started. There are many ways to get started without spending a penny.
To remain competitive, you’re going to have to start embracing the challenges that come with digital marketing.
Start optimizing your digital marketing value today and don’t get left behind.