Email marketing is a major component of all business strategies. Every single day, over 280 million emails are sent across the World Wide Web, with over 124.5 billion being business emails. Furthermore, more than 111.1 billion of these are promotional consumer emails. Most companies look at email marketing as the most effective marketing channel due to the large number of people who use the internet regularly. Over the years, email marketing has evolved to become more efficient and automated. However, not every cold call or promotional email gets opened. Hence, you need a good email marketing tool to help you manage and keep track of all your promotional emails and gain insights from them. In this article, we will take a quick look at the importance of email marketing for Blinds businesses, and how we can help with that.