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Email Marketing

Email marketing is a major component of all business strategies. Every single day, over 280 million emails are sent across the World Wide Web, with over 124.5 billion being business emails. Furthermore, more than 111.1 billion of these are promotional consumer emails. Most companies look at email marketing as the most effective marketing channel due to the large number of people who use the internet regularly. Over the years, email marketing has evolved to become more efficient and automated. However, not every cold call or promotional email gets opened. Hence, you need a good email marketing tool to help you manage and keep track of all your promotional emails and gain insights from them. In this article, we will take a quick look at the importance of email marketing for Blinds businesses, and how we can help with that.

Why Email Marketing?

  1. Small businesses need to make sure that every dollar they spend on marketing bears fruit, and email marketing is a sure-fire way to ensure that.
  2. Helps small businesses forge better and stronger relationships with customers.
  3. Plays a vital role in helping you develop a unique brand for your company.
  4. Cement your identity as an expert in your area of working through informational emails and whitepapers.
  5. An effective way to drive traffic to your website and improve your conversion rate by reaching out to a target group.
  6. Highly efficient as it is cost-effective, while also being quick and easy to manage.
  7. Enables and allows small businesses to build credibility, reliability and trustworthiness.

Creating an Email Marketing Strategy

Here’s a quick look at a few questions you need to ask yourself before drafting an email marketing strategy for your Blinds business.

  1. Who’s your target audience?
  2. What are your most popular and effective marketing segments?
  3. Who are your biggest competitors?
  4. What are your competitors doing differently?
  5. How good is your conversion rate now?
  6. What can you do to improve your marketing funnel?
  7. How does your product provide value, and how can you get that across most effectively?
  8. What are your KPIs?
  9. What is your budget?

See 22 more tips to help you achieve marketing success.

How to get your Email Marketing Campaign Up and Running

Once you have the answers to these questions, you can now start developing a plan for your email marketing strategy.

  1. Start by building a mailing list via a signup form on your website that clearly shows the customer how valuable your emails can be,
  2. Choose what type of email you want to focus on sending amongst promotional, seasonal, loyalty and transactional initially.
  3. Once you know what type of email you want, plan them out, create the content required and choose an appropriate template or design.
  4. Try to segment your contacts based on criteria such as purchase history, demographic and brand loyalty to deliver more personalised emails.
  5. Make sure you work with designers to get a template that stands out and is significant at the same time.
  6. Don’t forget to add a clear call-to-action at the end to drive better conversion.
  7. Make sure you keep reviewing and analysing your results to see what works and what doesn’t. You can also experiment with different kinds of emails and formats to see which ones your contact list responds to most positively.

How BlindMatrix Can Help

Our Retailers and Wholesalers Solutions boast of an incredibly efficient email marketing tool. Our suite of tools will help power all your email marketing campaigns and add some freshness to your current system. Schedule emails, develop the right content, build a mailing list and send out innovative emails to grow your customer base organically. Our tools will also allow you to target specific market segments, helping improve the overall efficiency of your campaigns.

So, what are you waiting for? Partner with us to reach out to more people and boost your conversion rate and sales, like never before!

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